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Posts Tagged ‘search’

Bing and WolframAlpha- Another formidable tandem on the way..

November 15, 2009 Leave a comment

In this article, Bing Buddies Up With WolframAlpha, Microsoft has secured a deal to give Bing some of the power of the data-driven answer engine Wolfram Alpha. Bing searchers looking for information about things like nutrition or math will be able to see data related to their querries courtesy of Wolfram. Bing has been focusing on growing its market share ever since it emerged as a rebranded and reworked version of Microsoft’s search engine.

By itself, Wolfram Alpha isn’t designed to provide the same kind of information people generally look for when performing a search on a mainstream engine like Google, Yahoo (Nasdaq: YHOO) or Bing. Instead of providing links pertaining to keywords, Wolfram answers questions by computing massive sets of structured data it’s collected. By adding Wolfram Alpha’s capabilities, Microsoft could blend in Wolfram’s knack for hard-core data queries and calculations.

“We will bring nutritional information and tools into Bing’s search results, as well as some straight-up hard math and homework help,” announced Tracey Yao and Pedro Silva in Bing’s blog post on the partnership.

Bing is including Wolfram Alpha’s body mass index interactive form on its results page so users can find out how their body mass ratio compares with the recommended levels. Also, Bing users searching for specific food items will see tabs and labels providing nutrition information about those items. For example, they’ll be able to compare oranges and kiwi fruit to see which has more vitamins. Users who want to learn more about math will be able to use Wolfram Alpha’s ability to solve math functions.

Teaming up with Wolfram Alpha might provide Bing the boost Microsoft is looking for. “One of the issues with Bing is that, since it’s from Microsoft, it isn’t seen as trendy,” Rob Enderle, principal analyst at the Enderle Group, told the E-Commerce Times. “Wolfram Alpha is cutting edge and significantly adds to the impression that Bing is something different and should be tried.”

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To tell you, I am a big fan of WolframAlpha! Give it a try and you’ll certainly see that this is one hell of an amazing machine; it’s not a usual search engine that indexes webpages, instead it collates structured data from its massive databases, alongside with its very sleek UI. It’s a beautifully designed site that gives you organized factual results on a wide range of scientifical or trivial topics.

And obviously, this is another step for Microsoft to clash with Google. From the last Twitter deal, to this WolframAlpha partnership, they are really doing anything to gain that market share. And I have to applaud them for this, for they are making our search experience richer with Bing.  Kudos!

Posted by: Uij Dollosa

 

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Google Commerce Search is out!

November 15, 2009 Leave a comment

From this article, Google Brings Enterprise Search to E-Tailers, Google’s Commerce Search product aims to improve customer experience, and boost sales conversion rates.

Google on Thursday launched Commerce Search, a cloud-based enterprise search application for e-tailers that promises to improve sales conversion rates and simplify the online shopping experience for their customers. The Google-hosted service leverages its extensive search technology to fill the gap between what online consumers have come to expect from a search engine and what e-tailers have thus far been able to deliver either from their homegrown search applications or those outsourced to third-party providers.

“There’s a huge gap between customers’ expectations and the actual technology that’s available to retailers so far,” Nitin Mangtani, lead product manager for Google’s enterprise search group, told InternetNews.com. “That’s why we are building and launching a product that’s fully hosted in Google’s cloud.”

Along with the integration with the products and product descriptions previously sent through an application programming interface (API) to Google, e-tailers can now customize their Commerce Search APIs to highlight specific marketing campaigns and sales on their enterprise search page—essentially bringing the look and feel of a brick-and-mortar store’s promotions to the Web site.

“That’s the main aspect of this product,” Mangtani said. “We’re providing a hosted solution that gives users ultra-fast results with all the features like spellchecker and built-in query stemming capabilities.”

Commerce Search not only integrates the data submitted to Google’s Product Center and Merchant Center but also ties into its popular Google Analytics application, giving e-tailers an opportunity to not only track customer behavior but the effectiveness of the customized search application.

Google also offers a marketing and administration consultation to highlight a particular brand of camera or T-shirt that the retailer wants to prominently place on its now customized search results. It also gives e-tailers full control to create their own merchandising rules so that it can, for example, always display Canon cameras at the top of its digital camera search results or list its latest seasonal items by descending price order.

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Wow, Google is really raising the bar. Now, they are invading the e-retail industry by launching this service, which can compete head-to-toe with Microsoft’s FAST, eBay, and Amazon; they are really conquering the cloud.

With Commerce Search, online shoppers and e-tailers are in a win-win situation: the former benefits from the speedy and more organized search, while the latter benefits from the freedom of personalization, and the convenience brought by the integration of the service with other outstanding Google web products- thus propelling the shopping and selling experience to a whole new level.

Another milestone for this rising company. This is definitely healthy for the online retail market!

Posted by: Uij Dollosa