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The Google-Microsoft rivalry on a Twitter acquisition battle.

October 11, 2009 Leave a comment

In a recent article, “Google, Microsoft and Twitter’s Golden Egg”, Google and Microsoft are reportedly in separate talks with Twitter with the goal of licensing the microblogging site’s rich store of data.

The potential deal structures could be anything from up-front payments to revenue-sharing schemes, according to All Things Digital.

For their part, Google and Microsoft could receive access to a treasure trove of data. For Microsoft in particular, with its recently launched Bing, it could mean an important leg-up in the search engine wars.

“These sites are most interested in what people are talking about,” said Dan Rayburn, principal analyst in Frost & Sullivan’s digital media practice. “What are the hot topics of the moment?”

It’s possible Google wants to launch a similar service as part of its ever-growing portfolio of free apps, Ken Saunders, president of Search Engine Experts speculated.  It’s also questionable how seriously Microsoft is considering a deal with Twitter.

“Google has a lot of applications that it does not charge for,” he told the E-Commerce Times.

“I would guess Microsoft is involved either because it has gone into reactionary mode, or because it wants to drive up the price for Google,” Saunders said.

Being able to better target advertising is another reason Google and Microsoft might be intent on licensing the technology, suggested Jeffrey Johnson, a partner with Pryor Cashman.

Whatever form a licensing deal might take — and for whatever purpose — the transaction would sit nicely on top of several bubbling Web 2.0 trends, starting with the microblogging frenzy led by the seemingly unpierceable Twitter.

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Haha! As expected, not long will be the time where Twitter will be under this kinds of negotiation, due to the reason that it has no profit model! Since it isn’t monetizable,  it is a perfect target for the two software giants now aiming for the dominance on the internet. It’s real-time collection of pertinent data is a great propeller for their respective search engines: Google Search and Bing.

For me, it’s also another ploy for Microsoft to disrupt Google’s strong momentum. It’s all about market share – the theme of the two giant’s exciting rivalry. We’ll see what happens next. 🙂

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Microsoft vs. Malvertisers

September 27, 2009 Leave a comment

According to Johnston’s article, “Microsoft Takes ‘Malvertisers’ to Court”, the software giant has sued five so-called “malvertisers” in Seattle civil court as part of an effort to stop the practice of hiding malicious code in seemingly safe online ads that instead seek to prey on users.

Tim Cranton, Microsoft’s (NASDAQ: MSFT) associate general counsel, said in a post on the company’s On the Issues Blog..

“[Malvertiser] ads may redirect users to a website that advertises rogue security software, also known as scareware, that falsely claims to detect or prevent threats on the computer.”

In Friday’s filing, Microsoft sued five companies: “Soft Solutions,” “Direct Ad,” “qiweroqw.com,” “ITmeter INC.” and “ote2008.info.” The suits name “John Does” as the heads of the companies under investigation.

“This work is vitally important because online advertising helps keep the Internet up and running … It pays for free online services like Windows Live, Facebook, Yahoo and MSN,” Cranton said in his post.

In the past year or so, Microsoft has taken an increasingly aggressive stance against spammers, click fraudsters, purveyors of Scareware and, now, malvertisers, in a concerted effort to make the Web a safer place to surf.

Personally, Microsoft has again proven itself to be considered as the “giant” of the software industry for not only raising the bar for its technologies, but also in ensuring that technology that users access are safe and secure. By  taking its role seriously in its Corporate Social Responsibility,  it has paved the way in guaranteeing that the community is not exposed to fraud and unethical web antics. With this, they are really in the right direction with the vision they uphold- “Empower people through great software anytime, anyplace, and on any device.”

In another note, we users can also take responsibility for this by observing proper security practices. By ensuring that we are equipped with updated and first-rate anti-virus, anti-spyware, anti-malware software, and a built-in firewall configuration on our PC, we already have a very strong layer of security measures in our machines. Moreover, we should be aware of web threats and be cautious in handing out personal information to random sites. With this practical measures, we are on our way to building a safer and more secure online community.