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Apple has their apps but Google has also their Analytics..

November 15, 2009 Leave a comment

In this article, Apple Claims 100,000 Apps, Google Analyzes Them, Apple continues to lead in bragging rights for smartphone apps, while Google expands its free Web analytics for mobile developers.

The smartphone app craze shows no sign of slowing down, as Apple today reports inventory in its pioneering App Store surpassed 100,000 and Google continues to expand its mobile app services.

“The App Store, now with over 100,000 applications available, is clearly a major differentiator for millions of iPhone and iPod touch customers around the world,” Philip Schiller, Apple’s (NASDAQ: AAPL) senior vice president of worldwide product marketing, said in a statement. “The iPhone SDK created the first great platform for mobile applications and our customers are loving all of the amazing apps our developers are creating.”

Though the App Store launched in July 2008, it already boasts more than 2 billion downloads in 20 categories including games, digital books, news, health, business, travel and sports. Since then, competitors including Palm, Google and BlackBerry maker Research In Motion, as well as wireless carriers Verizon and Sprint have tried to catch up with their own app services and storefronts.

Given Google’s increasingly prominent role in mobile, it’s no surprise it continues to forge alliances to promote Android and increase its wireless services. Given Google’s increasingly prominent role in mobile, it’s no surprise it continues to forge alliances to promote Android and increase its wireless services.

Mobile app developers can now get the same Google Analytics reports that provide insight into Web site traffic and engagement for their mini-programs running on iPhones and Android-powered handsets.

“As with Web sites, there are two basic categories of user interaction you can track: pageviews and events. Since mobile apps don’t contain HTML pages, developers simply determine when their apps should trigger pageview requests. Google Analytics then aggregates this data in the Content reports to display the number of visits, session length and bounce rates. The data gives insight into how your users interacted with the app,” Meredith Papp, of the Google mobile ads team, said in a blog post.

Developers can also use the “event tracking” tool to evaluate visitor actions that don’t correspond directly to pageviews. For instance, these actions could be views of embedded videos, button clicks or downloads.

“App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development,” said Papp.

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There are 2 sides in the story obviously, Apple’s stagerring app downloads and Google’s Android now coupled with Google analytics. I give credit for Apple for opening opportunities to developers through the iPhone SDK to create their apps using the platform, and equally I commend Google for bundling their mobile presence with their Analytics.

Now developers are more informed of how their apps are performing- downloads, pageviews, user behavior etc. This is another smart move by Google to empower the community, not only by the features of Android, but how developers can now track user behavior to be informed of better decisions. That’s the power of Google Analytics, now on the smartphone market!

Posted by: Uij Dollosa

 

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Google Commerce Search is out!

November 15, 2009 Leave a comment

From this article, Google Brings Enterprise Search to E-Tailers, Google’s Commerce Search product aims to improve customer experience, and boost sales conversion rates.

Google on Thursday launched Commerce Search, a cloud-based enterprise search application for e-tailers that promises to improve sales conversion rates and simplify the online shopping experience for their customers. The Google-hosted service leverages its extensive search technology to fill the gap between what online consumers have come to expect from a search engine and what e-tailers have thus far been able to deliver either from their homegrown search applications or those outsourced to third-party providers.

“There’s a huge gap between customers’ expectations and the actual technology that’s available to retailers so far,” Nitin Mangtani, lead product manager for Google’s enterprise search group, told InternetNews.com. “That’s why we are building and launching a product that’s fully hosted in Google’s cloud.”

Along with the integration with the products and product descriptions previously sent through an application programming interface (API) to Google, e-tailers can now customize their Commerce Search APIs to highlight specific marketing campaigns and sales on their enterprise search page—essentially bringing the look and feel of a brick-and-mortar store’s promotions to the Web site.

“That’s the main aspect of this product,” Mangtani said. “We’re providing a hosted solution that gives users ultra-fast results with all the features like spellchecker and built-in query stemming capabilities.”

Commerce Search not only integrates the data submitted to Google’s Product Center and Merchant Center but also ties into its popular Google Analytics application, giving e-tailers an opportunity to not only track customer behavior but the effectiveness of the customized search application.

Google also offers a marketing and administration consultation to highlight a particular brand of camera or T-shirt that the retailer wants to prominently place on its now customized search results. It also gives e-tailers full control to create their own merchandising rules so that it can, for example, always display Canon cameras at the top of its digital camera search results or list its latest seasonal items by descending price order.

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Wow, Google is really raising the bar. Now, they are invading the e-retail industry by launching this service, which can compete head-to-toe with Microsoft’s FAST, eBay, and Amazon; they are really conquering the cloud.

With Commerce Search, online shoppers and e-tailers are in a win-win situation: the former benefits from the speedy and more organized search, while the latter benefits from the freedom of personalization, and the convenience brought by the integration of the service with other outstanding Google web products- thus propelling the shopping and selling experience to a whole new level.

Another milestone for this rising company. This is definitely healthy for the online retail market!

Posted by: Uij Dollosa

The Google-Microsoft rivalry on a Twitter acquisition battle.

October 11, 2009 Leave a comment

In a recent article, “Google, Microsoft and Twitter’s Golden Egg”, Google and Microsoft are reportedly in separate talks with Twitter with the goal of licensing the microblogging site’s rich store of data.

The potential deal structures could be anything from up-front payments to revenue-sharing schemes, according to All Things Digital.

For their part, Google and Microsoft could receive access to a treasure trove of data. For Microsoft in particular, with its recently launched Bing, it could mean an important leg-up in the search engine wars.

“These sites are most interested in what people are talking about,” said Dan Rayburn, principal analyst in Frost & Sullivan’s digital media practice. “What are the hot topics of the moment?”

It’s possible Google wants to launch a similar service as part of its ever-growing portfolio of free apps, Ken Saunders, president of Search Engine Experts speculated.  It’s also questionable how seriously Microsoft is considering a deal with Twitter.

“Google has a lot of applications that it does not charge for,” he told the E-Commerce Times.

“I would guess Microsoft is involved either because it has gone into reactionary mode, or because it wants to drive up the price for Google,” Saunders said.

Being able to better target advertising is another reason Google and Microsoft might be intent on licensing the technology, suggested Jeffrey Johnson, a partner with Pryor Cashman.

Whatever form a licensing deal might take — and for whatever purpose — the transaction would sit nicely on top of several bubbling Web 2.0 trends, starting with the microblogging frenzy led by the seemingly unpierceable Twitter.

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Haha! As expected, not long will be the time where Twitter will be under this kinds of negotiation, due to the reason that it has no profit model! Since it isn’t monetizable,  it is a perfect target for the two software giants now aiming for the dominance on the internet. It’s real-time collection of pertinent data is a great propeller for their respective search engines: Google Search and Bing.

For me, it’s also another ploy for Microsoft to disrupt Google’s strong momentum. It’s all about market share – the theme of the two giant’s exciting rivalry. We’ll see what happens next. 🙂

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This is why I love Google..

October 4, 2009 Leave a comment

From my previous post, I shared about building charismatic brands.. So why not blog about the most charismatic brand out there?.. (well at least for me and the other million fanatics out there) Lo and behold, GOOGLE!

You heard it right.. Google is the internet, and perhaps, the software giant now! You got to agree with me on this.. 🙂

Maybe you’ve already heard of it being the “Best Company to Work for”, but the company is beyond its culture and philosophy – it has already became one of the best brands in the world, in a span of less than a decade.

This ppt explains it all.. got it again from slideshare..

All about Google

View more documents from Ouriel Ohayon.

What the slides informed us were amazing.. Some of my take-away points:

1.  450 modifications on its PageRank algorithm in 2007 alone?

2. OpenSocial vs Facebook – brilliant idea to tap the “meta-social” network.

3. Google buying satellites!

4. Consistency at its best – Don’t be Evil. They continue to provide open-source tools, exploring different profit models. Some indirectly profit, but one thing is for sure: they really are sincere with sharing the culture of innovation to the community, despite the absence of the proprietary business model.

Yeah, they are really getting stronger in spite of the economic downturn. They still focus on their main strength, search. But they never cease to blaze new trails in different areas: mobile, web, infrastructure, networking, and they also explore different markets, including the worldwide developer community.

With their unending passion for perfection, there will be always something to look forward to them. Something that keeps us excited, what’s the next big thing?