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Google Commerce Search is out!

November 15, 2009 Leave a comment

From this article, Google Brings Enterprise Search to E-Tailers, Google’s Commerce Search product aims to improve customer experience, and boost sales conversion rates.

Google on Thursday launched Commerce Search, a cloud-based enterprise search application for e-tailers that promises to improve sales conversion rates and simplify the online shopping experience for their customers. The Google-hosted service leverages its extensive search technology to fill the gap between what online consumers have come to expect from a search engine and what e-tailers have thus far been able to deliver either from their homegrown search applications or those outsourced to third-party providers.

“There’s a huge gap between customers’ expectations and the actual technology that’s available to retailers so far,” Nitin Mangtani, lead product manager for Google’s enterprise search group, told InternetNews.com. “That’s why we are building and launching a product that’s fully hosted in Google’s cloud.”

Along with the integration with the products and product descriptions previously sent through an application programming interface (API) to Google, e-tailers can now customize their Commerce Search APIs to highlight specific marketing campaigns and sales on their enterprise search page—essentially bringing the look and feel of a brick-and-mortar store’s promotions to the Web site.

“That’s the main aspect of this product,” Mangtani said. “We’re providing a hosted solution that gives users ultra-fast results with all the features like spellchecker and built-in query stemming capabilities.”

Commerce Search not only integrates the data submitted to Google’s Product Center and Merchant Center but also ties into its popular Google Analytics application, giving e-tailers an opportunity to not only track customer behavior but the effectiveness of the customized search application.

Google also offers a marketing and administration consultation to highlight a particular brand of camera or T-shirt that the retailer wants to prominently place on its now customized search results. It also gives e-tailers full control to create their own merchandising rules so that it can, for example, always display Canon cameras at the top of its digital camera search results or list its latest seasonal items by descending price order.

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Wow, Google is really raising the bar. Now, they are invading the e-retail industry by launching this service, which can compete head-to-toe with Microsoft’s FAST, eBay, and Amazon; they are really conquering the cloud.

With Commerce Search, online shoppers and e-tailers are in a win-win situation: the former benefits from the speedy and more organized search, while the latter benefits from the freedom of personalization, and the convenience brought by the integration of the service with other outstanding Google web products- thus propelling the shopping and selling experience to a whole new level.

Another milestone for this rising company. This is definitely healthy for the online retail market!

Posted by: Uij Dollosa