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Redefining Brands..

October 4, 2009 Leave a comment

I stumbled upon one of the most favorited ppt presentations on slideshare. Very insightful yet entertaining. I want to spread the word, so please leaf through the slides, which I’m sure you’ll be able to finish till the end.. it says it all, here goes..

See.. it was jam-packed with useful things..

Some pointers:

1. The market (the networked individuals) defines the brand, not the company. We are intuitive and emotional beings. It’s all about gut feel. Kudos to the Cluetrain Manifesto!

2. Trust = Reliability + Delight

3. There must be a bridge between Logic (Left-brain, Strategy) and Magic (Right-Brain, Creativity) to produce charismatic brands.

4. And the 5 key disciplines of branding – Differentiation, Collaboration, Innovation, Validation, and Cultivation.

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