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Revenue really rhymes with Preview..

October 18, 2009 Leave a comment

In this article, What Do Online Book Browsers Want?, shows that online previews of e-books and digital texts lead to more sales — with romance novels topping the list of the genres most perused online — according to the wireless periodical delivery firm LibreDigital. One big takeaway: previews increase sales.

“We know that allowing readers to preview book chapters before buying has a positive impact on both print and e-book sales,” LibreDigital CEO Russell Reeder said in a statement. “In the case of one well-known book publisher, one in three people who browsed decided to purchase the book online. As a result, leading publishers are increasing their use of online previews when planning promotional campaigns for both new and existing book titles.”

It also appears the online book browser is typically very engaged. The average reader spends more than 15 minutes browsing a book, and previews an average of 46 pages of each book they browse, according to LibreDigital.

With the meteoric rise expected for the e-book and e-reader market, such trends may mean a bigger payday for all the vendors flocking to the sector, which includes Amazon with the ever-expanding Kindle familySony with the Reader Daily Edition and iRex Technologies’ new device, to know who the digital bookworms are and what they want.

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I may have to agree to the study here. I for myself find a book interesting the time I preview, or even simply skim it content, both online and inside bookstores. In fact, I always spend time inside book stores and shops in every mall visit to check out new releases and best-sellers. On the other hand, when browsing, particularly in Google Books, I find it very useful that the search features is tied up into the book previews. In this way, I get to feel the book, and even sometimes, find answers in the previews themselves. No wonder they are a giant in promotions and advertising.

The article will be a helpful hint to those who want to enter into the ebook market. Especially now, that every possible information can be found on the web, and the reality of web being the biggest marketplace in the world.

Posted by: Uij Dollosa

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