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Apple has their apps but Google has also their Analytics..

November 15, 2009 Leave a comment

In this article, Apple Claims 100,000 Apps, Google Analyzes Them, Apple continues to lead in bragging rights for smartphone apps, while Google expands its free Web analytics for mobile developers.

The smartphone app craze shows no sign of slowing down, as Apple today reports inventory in its pioneering App Store surpassed 100,000 and Google continues to expand its mobile app services.

“The App Store, now with over 100,000 applications available, is clearly a major differentiator for millions of iPhone and iPod touch customers around the world,” Philip Schiller, Apple’s (NASDAQ: AAPL) senior vice president of worldwide product marketing, said in a statement. “The iPhone SDK created the first great platform for mobile applications and our customers are loving all of the amazing apps our developers are creating.”

Though the App Store launched in July 2008, it already boasts more than 2 billion downloads in 20 categories including games, digital books, news, health, business, travel and sports. Since then, competitors including Palm, Google and BlackBerry maker Research In Motion, as well as wireless carriers Verizon and Sprint have tried to catch up with their own app services and storefronts.

Given Google’s increasingly prominent role in mobile, it’s no surprise it continues to forge alliances to promote Android and increase its wireless services. Given Google’s increasingly prominent role in mobile, it’s no surprise it continues to forge alliances to promote Android and increase its wireless services.

Mobile app developers can now get the same Google Analytics reports that provide insight into Web site traffic and engagement for their mini-programs running on iPhones and Android-powered handsets.

“As with Web sites, there are two basic categories of user interaction you can track: pageviews and events. Since mobile apps don’t contain HTML pages, developers simply determine when their apps should trigger pageview requests. Google Analytics then aggregates this data in the Content reports to display the number of visits, session length and bounce rates. The data gives insight into how your users interacted with the app,” Meredith Papp, of the Google mobile ads team, said in a blog post.

Developers can also use the “event tracking” tool to evaluate visitor actions that don’t correspond directly to pageviews. For instance, these actions could be views of embedded videos, button clicks or downloads.

“App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development,” said Papp.

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There are 2 sides in the story obviously, Apple’s stagerring app downloads and Google’s Android now coupled with Google analytics. I give credit for Apple for opening opportunities to developers through the iPhone SDK to create their apps using the platform, and equally I commend Google for bundling their mobile presence with their Analytics.

Now developers are more informed of how their apps are performing- downloads, pageviews, user behavior etc. This is another smart move by Google to empower the community, not only by the features of Android, but how developers can now track user behavior to be informed of better decisions. That’s the power of Google Analytics, now on the smartphone market!

Posted by: Uij Dollosa