Archive for the ‘Uncategorized’ Category

Revenue really rhymes with Preview..

October 18, 2009 Leave a comment

In this article, What Do Online Book Browsers Want?, shows that online previews of e-books and digital texts lead to more sales — with romance novels topping the list of the genres most perused online — according to the wireless periodical delivery firm LibreDigital. One big takeaway: previews increase sales.

“We know that allowing readers to preview book chapters before buying has a positive impact on both print and e-book sales,” LibreDigital CEO Russell Reeder said in a statement. “In the case of one well-known book publisher, one in three people who browsed decided to purchase the book online. As a result, leading publishers are increasing their use of online previews when planning promotional campaigns for both new and existing book titles.”

It also appears the online book browser is typically very engaged. The average reader spends more than 15 minutes browsing a book, and previews an average of 46 pages of each book they browse, according to LibreDigital.

With the meteoric rise expected for the e-book and e-reader market, such trends may mean a bigger payday for all the vendors flocking to the sector, which includes Amazon with the ever-expanding Kindle familySony with the Reader Daily Edition and iRex Technologies’ new device, to know who the digital bookworms are and what they want.


I may have to agree to the study here. I for myself find a book interesting the time I preview, or even simply skim it content, both online and inside bookstores. In fact, I always spend time inside book stores and shops in every mall visit to check out new releases and best-sellers. On the other hand, when browsing, particularly in Google Books, I find it very useful that the search features is tied up into the book previews. In this way, I get to feel the book, and even sometimes, find answers in the previews themselves. No wonder they are a giant in promotions and advertising.

The article will be a helpful hint to those who want to enter into the ebook market. Especially now, that every possible information can be found on the web, and the reality of web being the biggest marketplace in the world.

Posted by: Uij Dollosa

Categories: Uncategorized Tags: , ,

Do Better in Less Time!!!! (Read this friends)

October 18, 2009 Leave a comment

I started to take a break with a lot of very technical E-commerce stuff, and focus on something that I want to share with you guys, so we could all be productive during the very busy weeks ahead of us.

I wanted to blog about Getting Things Done, a school of practice that Sir Paul introduced to us last year in one of his workshops. It’s all about having a productive and stress-free lifestyle in dealing with tasks at work.

I have the official book about it, written by David Allen, and found out that it was extremely simple yet highly useful. I wanted to spread the word to you folks in a very un-adult manner..

I stumbled upon this great article, Getting Things Done for College Students: The Full System, and found out a simpler approach to GTD that will appeal to all of us. Kindly, browse through the link for the full article and see for yourselves!

Ok, here are my take-away points from the article:

1. There are 3 main steps: Collecting, Processing, Reviewing.

2. In Collecting, the main goal is to empty your mind with all of the things that you need to get done (speaking of Documentation). You have to store all of these into classified bins for you to look at in the Processing stage.

3. In Processing, the main goal is to do the things you have collected inside your bins in a very systematic manner. The article shows a clear method in doing this.

  1. Decide if the action requires action on your part. If it doesn’t, either discard it or, if it’s something you need to hold on to, file it. Otherwise…
  2. Identify the specific next action required by this item. If it requires more than one action then identify the first of these actions and make a note of the bigger project on your projects list. If this action can be completed in two minutes or less, do it right now. Otherwise…
  3. If the action needs to be completed on or by a given date, record it on this date in your calendar. Otherwise…
  4. Record the action on your next actions list.

4. And finally Reviewing, is sort of a tracking mechanism of your Collecting and Processing. It monitors your milestones, and what you still need to get done in three time frames: Daily, Weekly, and Semester.

I can’t elaborate on all of these here, so guys please check out the article to inform yourselves. I hope you’ll find it very useful! GTD rocks!

Posted by: Uij Dollosa

Tweeting for a cause!

October 18, 2009 Leave a comment

From the article, Twitter and Amateur Vintners Mash Up for Charity, Twitter is rounding up a gang of winemakers — potentially tens of millions of them, to collaborate online for the benefit of a pro-literacy nonprofit organization.

The project is a partnership with Crushpad, a company that lets lovers of the grape create their own barrels of wine.

While others have used Twitter to raise money for or attention to various issues, the project, which launches Thursday, is the first official attempt by Twitter as a company to raise money for a cause, said Twitter spokesperson Jenna Sampson.

“It’s definitely an experiment,” said Michael Brill, president and CEO of Crushpad, the winery teaming with Twitter and the pro-literacy group Room to Read.

The project began after a few Twitter employees got involved with Crushpad, a facility that allows enthusiasts to create their own barrels of wine without having to own a vineyard. Crushpad, which like Twitter and Room to Read is based in San Francisco, provides grapes, equipment, expertise, storage and bottling.

“It became apparent pretty quickly that we could probably create a wine, great wine, sell it for a relatively low price, and take some chunk of the proceeds and send it to Room to Read,” Brill said.

“It’s winemaking, which is usually for us a four or five person endeavor, mixed with Twitter, which is a tens of millions person endeavor,” said Brill. “What happens when you push those things together? I’m hoping we just average the two customer  bases,” he said with a laugh.

Grapes for the new wine already have been trucked into the Crushpad facility and are in the process of being crushed and fermented. Once the project begins, there will be a Twitter account “(at)fledgling” where followers can get updates on the grapes’ progress.

Early next year, there will be a barrel tasting — in San Francisco and at remote locations using mailed samples — with tasters tweeting their opinions. The finished wine — just how many cases is still to be determined — will sell for US$20 a bottle, with $5 of that going to Room to Read.

“We’re excited,” says Room to Read founder John Wood. “Our team and their team together making wine — it’s a way to have a lot of fun and it’s a way to create a lot of libraries at the same time.”


I salute Twitter for bringing up this noble endeavor! Literacy, especially reading, is one of the most important skills the youth have to be equipped with, and Twitter’s stepping up to support this cause is a huge milestone, for it fulfills its Corporate Social Responsibility to greater extents.

Teaming up with two noteworthy companies: Crushpad(the wine company), and Room to Read (the beneficiary), they have capitalized not only on the power of the micro-blogging platform, but also to the great interest of the networked market of Twitter on wine-making, to realize a worthy objective of buying books to teach reading.

That’s what I could call, “Hitting three birds in one stone!” Twweeet Twweeet!

The Google-Microsoft rivalry on a Twitter acquisition battle.

October 11, 2009 Leave a comment

In a recent article, “Google, Microsoft and Twitter’s Golden Egg”, Google and Microsoft are reportedly in separate talks with Twitter with the goal of licensing the microblogging site’s rich store of data.

The potential deal structures could be anything from up-front payments to revenue-sharing schemes, according to All Things Digital.

For their part, Google and Microsoft could receive access to a treasure trove of data. For Microsoft in particular, with its recently launched Bing, it could mean an important leg-up in the search engine wars.

“These sites are most interested in what people are talking about,” said Dan Rayburn, principal analyst in Frost & Sullivan’s digital media practice. “What are the hot topics of the moment?”

It’s possible Google wants to launch a similar service as part of its ever-growing portfolio of free apps, Ken Saunders, president of Search Engine Experts speculated.  It’s also questionable how seriously Microsoft is considering a deal with Twitter.

“Google has a lot of applications that it does not charge for,” he told the E-Commerce Times.

“I would guess Microsoft is involved either because it has gone into reactionary mode, or because it wants to drive up the price for Google,” Saunders said.

Being able to better target advertising is another reason Google and Microsoft might be intent on licensing the technology, suggested Jeffrey Johnson, a partner with Pryor Cashman.

Whatever form a licensing deal might take — and for whatever purpose — the transaction would sit nicely on top of several bubbling Web 2.0 trends, starting with the microblogging frenzy led by the seemingly unpierceable Twitter.


Haha! As expected, not long will be the time where Twitter will be under this kinds of negotiation, due to the reason that it has no profit model! Since it isn’t monetizable,  it is a perfect target for the two software giants now aiming for the dominance on the internet. It’s real-time collection of pertinent data is a great propeller for their respective search engines: Google Search and Bing.

For me, it’s also another ploy for Microsoft to disrupt Google’s strong momentum. It’s all about market share – the theme of the two giant’s exciting rivalry. We’ll see what happens next. 🙂

Categories: Uncategorized Tags: , ,

Weaving the silk threads of Web 2.0: FreeAgent

September 21, 2009 Leave a comment

FreeAgent is an online money management and accounting tool intended for small, service businesses of 1-3 employees. This will include most kinds of freelancers, contractors and consultants. Whether you are just getting started, or are already in business as a sole trader or limited company, VAT registered or not, FreeAgent can save you time.


Here are what FreeAgent has got to offer:

  • Manage your projects and contacts, track the time you spend and create flexible timesheet reports.
  • Keep tabs on your business and out-of-pocket expenses and quickly rebill to clients.
  • No complicated procedures, FreeAgent simply works out your accounts as you run your business.
  • Create great looking invoices with no fuss. Email them to the client and easily track through to payment.
  • Online banking that’s better than the banks. Compare accounts and track balances
  • FreeAgent makes sales tax reporting a snap, and you can easily customise it for your country.

Awesome huh? Well, I better discover more web-based apps like this, so as to fulfill my aspiration to be a future technopreneur.

Here are some of the insights and sentiments of users:

“Hats off to the FreeAgent Central team for doing a fantastic job creating all the tools I need to run my small business. The ability to see your business’ vitals laid out clearly and concisely is priceless. Financial decisions are much easier to make around here now.”  -Simon King (Organic Internet)

“It has saved me so much time and allows me to see an accurate picture of my business instantly.” – Richard Allum (ParaPlan Plus)

“I’m in the construction industry and have found it to be the perfect tool.” – Tom Creed ( T-Lec)

Two thumbs up for this. Never have I encountered at first glance a software that is versatile enough that it caters to a lot of facets of business: Accounting, Invoicing, Time Management, just to name a few. It’s indeed a virtual accountant on steroids as I might consider. Looking forward to using this app somwhere in the future. By the way, did I mention of its very sleek Web 2.0-ish user interface? 🙂

Categories: Uncategorized

Hello world!

September 4, 2008 1 comment

Welcome to This is your first post. Edit or delete it and start blogging!

Categories: Uncategorized