Home > Uncategorized > The Google-Microsoft rivalry on a Twitter acquisition battle.

The Google-Microsoft rivalry on a Twitter acquisition battle.

In a recent article, “Google, Microsoft and Twitter’s Golden Egg”, Google and Microsoft are reportedly in separate talks with Twitter with the goal of licensing the microblogging site’s rich store of data.

The potential deal structures could be anything from up-front payments to revenue-sharing schemes, according to All Things Digital.

For their part, Google and Microsoft could receive access to a treasure trove of data. For Microsoft in particular, with its recently launched Bing, it could mean an important leg-up in the search engine wars.

“These sites are most interested in what people are talking about,” said Dan Rayburn, principal analyst in Frost & Sullivan’s digital media practice. “What are the hot topics of the moment?”

It’s possible Google wants to launch a similar service as part of its ever-growing portfolio of free apps, Ken Saunders, president of Search Engine Experts speculated.  It’s also questionable how seriously Microsoft is considering a deal with Twitter.

“Google has a lot of applications that it does not charge for,” he told the E-Commerce Times.

“I would guess Microsoft is involved either because it has gone into reactionary mode, or because it wants to drive up the price for Google,” Saunders said.

Being able to better target advertising is another reason Google and Microsoft might be intent on licensing the technology, suggested Jeffrey Johnson, a partner with Pryor Cashman.

Whatever form a licensing deal might take — and for whatever purpose — the transaction would sit nicely on top of several bubbling Web 2.0 trends, starting with the microblogging frenzy led by the seemingly unpierceable Twitter.

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Haha! As expected, not long will be the time where Twitter will be under this kinds of negotiation, due to the reason that it has no profit model! Since it isn’t monetizable,  it is a perfect target for the two software giants now aiming for the dominance on the internet. It’s real-time collection of pertinent data is a great propeller for their respective search engines: Google Search and Bing.

For me, it’s also another ploy for Microsoft to disrupt Google’s strong momentum. It’s all about market share – the theme of the two giant’s exciting rivalry. We’ll see what happens next. 🙂

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