The Mobile Commerce Movement..

November 15, 2009 Leave a comment

In this article, Teaching Markets New M-Commerce Tricks, some countries in Europe and Asia appear to have much more robust mobile commerce and mobile payment environments than in the U.S., where consumers are just beginning to use such services. Previous infrastructural and institutional development in the U.S. can make it harder to deploy new systems, though some e-commerce operations are making headway.

Back in 1999, national mobile payments systems were introduced in the Philippines, as Smart Money, and in Japan with the launch of the first mobile Internet platform, mobile carrier NTT Docomo’s i-Mode.

How is it these countries went ahead with m-commerce and m-payment systems a decade ago, whereas the U.S. is still limping toward those goals? “Japan is structured very differently from the U.S., with a single dominant carrier, NTT,” Conrad Sheehan, founder and CEO of mobile payments specialist mPayy, told the E-Commerce Times. “Developing nations, on the other hand, have the key advantage of having little to no legacy infrastructure, be it wireline phones, robust ubiquitous ATM networks; or POS terminals.” Sheehan should know — he was a senior vice president at JP Morgan Chase, where he headed its consumer payments business.

In other developed nations, mobile commerce, or m-commerce, starts with mobile banking, then is followed by mobile payments and finally by mobile remittance, Diarmuid Mallon, senior product marketing Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Salesmanager at Sybase (NYSE: SY) 365, told the E-Commerce Times. That’s the pattern evolving here. Lots of U.S. banks now allow their customers to do banking from their mobile devices.

“In both cases, the m-commerce services that are successful focus on the consumers’ immediate needs,” Mallon said. “In developed markets, the initial need is to manage your finances, while in developing markets, bill payments and transferring money are the focus.”

Only 7 percent of all mobile subscribers had engaged in any sort of m-commerce within the past 30 days in the second quarter of 2009, according to Nielsen Mobile. Of these, only 25 percent made a purchase through their smartphones.

“The implication of this is that m-commerce in the U.S. is still in the early days,” Chris Quick, mobile media analyst at Nielsen Mobile, told the E-Commerce Times. However, m-commerce can quickly gain momentum as consumers continue to adopt smartphones and subscribe more to data plans. How quickly networks and other providers can build out their infrastructures is another factor. “Carriers, retailers and financial institutions have to deliver payment systems that consumers believe are 100 percent secure and private,” Quick explained.

Two leading retailers, Amazon and PayPal, are launching projects that might speed up the development of m-commerce here in the U.S.

Earlier this month, PayPal opened up its global payments platform, PayPal X, to application developers. It unveiled new application programming interfaces (APIs) as well as a new developer portal. It also demonstrated a mobile payment software development kit (SDK) that lets developers embed payments directly into mobile applications, starting with iPhone apps.

At around the same time, Amazon.com announced Amazon Mobile Payments Service. This gives developers, merchants and distributors of mobile apps a way to process payments from mobile devices.

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Good news to Filipinos, since we are being recognized as one of the few countries who are using m-commerce for payments; using it for banking would be certainly on its way. Perhaps, why the U.S is still on the verge of beginning its m-commerce industry, is because of its markets’ structure, as it  focused more on the banking sector to utilize m-commerce. But I’m pretty sure, that they’ll also catch up with the years ahead; the country should just have to clear things out and build its foundation on m-commerce suiting the nature and condition of its own economy.

On a second note, Amazon and Paypal are also doing a very splendid job for opening services which will enable countries, particularly the U.S, to tap the power of smartphones in doing business. Through the Paypal SDK, and Amazon’s payment service, businesses and individuals alike are surely going to experience the convenience of transacting using their mobile phones.

Posted by: Luigi Dollosa

Apple has their apps but Google has also their Analytics..

November 15, 2009 Leave a comment

In this article, Apple Claims 100,000 Apps, Google Analyzes Them, Apple continues to lead in bragging rights for smartphone apps, while Google expands its free Web analytics for mobile developers.

The smartphone app craze shows no sign of slowing down, as Apple today reports inventory in its pioneering App Store surpassed 100,000 and Google continues to expand its mobile app services.

“The App Store, now with over 100,000 applications available, is clearly a major differentiator for millions of iPhone and iPod touch customers around the world,” Philip Schiller, Apple’s (NASDAQ: AAPL) senior vice president of worldwide product marketing, said in a statement. “The iPhone SDK created the first great platform for mobile applications and our customers are loving all of the amazing apps our developers are creating.”

Though the App Store launched in July 2008, it already boasts more than 2 billion downloads in 20 categories including games, digital books, news, health, business, travel and sports. Since then, competitors including Palm, Google and BlackBerry maker Research In Motion, as well as wireless carriers Verizon and Sprint have tried to catch up with their own app services and storefronts.

Given Google’s increasingly prominent role in mobile, it’s no surprise it continues to forge alliances to promote Android and increase its wireless services. Given Google’s increasingly prominent role in mobile, it’s no surprise it continues to forge alliances to promote Android and increase its wireless services.

Mobile app developers can now get the same Google Analytics reports that provide insight into Web site traffic and engagement for their mini-programs running on iPhones and Android-powered handsets.

“As with Web sites, there are two basic categories of user interaction you can track: pageviews and events. Since mobile apps don’t contain HTML pages, developers simply determine when their apps should trigger pageview requests. Google Analytics then aggregates this data in the Content reports to display the number of visits, session length and bounce rates. The data gives insight into how your users interacted with the app,” Meredith Papp, of the Google mobile ads team, said in a blog post.

Developers can also use the “event tracking” tool to evaluate visitor actions that don’t correspond directly to pageviews. For instance, these actions could be views of embedded videos, button clicks or downloads.

“App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development,” said Papp.

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There are 2 sides in the story obviously, Apple’s stagerring app downloads and Google’s Android now coupled with Google analytics. I give credit for Apple for opening opportunities to developers through the iPhone SDK to create their apps using the platform, and equally I commend Google for bundling their mobile presence with their Analytics.

Now developers are more informed of how their apps are performing- downloads, pageviews, user behavior etc. This is another smart move by Google to empower the community, not only by the features of Android, but how developers can now track user behavior to be informed of better decisions. That’s the power of Google Analytics, now on the smartphone market!

Posted by: Uij Dollosa

 

Markets are conversations!

November 15, 2009 Leave a comment

Here is a slideshare, that will enlighten you folks on the truth about the Cluetrain Manifesto! The 95 theses seem to be very comical, but underlying it are the wittiest lines dismantling the traditional corporate media. And here is the manifestation- filled with facts and figures, studies and testimonials, that’ll certainly remind you about the greatness of the Cluetrain. Happy 10th Birthday!

I Am The Media

View more presentations from Alain Thys.

And here are the key-points that I’ve picked up (totally similar to Cluetrain’s)

1. Less people are trusting advertisements, mass media isn’t credible nowadays.

2. People trust humans, the market have the best salespersons. We trust our friends, friends of friends, the community of consumers – the market itself.

3. Word of mouth is the most powerful media.

4. The web is paving the way for markets to ‘tell their stories’; companies must let the people tell their stories. Companies should also make the stories fun to share with, something the people really care about, so they could voice it out into the conversations.

5. We are the media. We give meaning to what the companies really deliver to the markets. We are the most credible. We trust ourselves, others trust us, we trust them. Markets are indeed the conversations itself.

Posted by: Uij Dollosa

 

 

Bing and WolframAlpha- Another formidable tandem on the way..

November 15, 2009 Leave a comment

In this article, Bing Buddies Up With WolframAlpha, Microsoft has secured a deal to give Bing some of the power of the data-driven answer engine Wolfram Alpha. Bing searchers looking for information about things like nutrition or math will be able to see data related to their querries courtesy of Wolfram. Bing has been focusing on growing its market share ever since it emerged as a rebranded and reworked version of Microsoft’s search engine.

By itself, Wolfram Alpha isn’t designed to provide the same kind of information people generally look for when performing a search on a mainstream engine like Google, Yahoo (Nasdaq: YHOO) or Bing. Instead of providing links pertaining to keywords, Wolfram answers questions by computing massive sets of structured data it’s collected. By adding Wolfram Alpha’s capabilities, Microsoft could blend in Wolfram’s knack for hard-core data queries and calculations.

“We will bring nutritional information and tools into Bing’s search results, as well as some straight-up hard math and homework help,” announced Tracey Yao and Pedro Silva in Bing’s blog post on the partnership.

Bing is including Wolfram Alpha’s body mass index interactive form on its results page so users can find out how their body mass ratio compares with the recommended levels. Also, Bing users searching for specific food items will see tabs and labels providing nutrition information about those items. For example, they’ll be able to compare oranges and kiwi fruit to see which has more vitamins. Users who want to learn more about math will be able to use Wolfram Alpha’s ability to solve math functions.

Teaming up with Wolfram Alpha might provide Bing the boost Microsoft is looking for. “One of the issues with Bing is that, since it’s from Microsoft, it isn’t seen as trendy,” Rob Enderle, principal analyst at the Enderle Group, told the E-Commerce Times. “Wolfram Alpha is cutting edge and significantly adds to the impression that Bing is something different and should be tried.”

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To tell you, I am a big fan of WolframAlpha! Give it a try and you’ll certainly see that this is one hell of an amazing machine; it’s not a usual search engine that indexes webpages, instead it collates structured data from its massive databases, alongside with its very sleek UI. It’s a beautifully designed site that gives you organized factual results on a wide range of scientifical or trivial topics.

And obviously, this is another step for Microsoft to clash with Google. From the last Twitter deal, to this WolframAlpha partnership, they are really doing anything to gain that market share. And I have to applaud them for this, for they are making our search experience richer with Bing.  Kudos!

Posted by: Uij Dollosa

 

Google Commerce Search is out!

November 15, 2009 Leave a comment

From this article, Google Brings Enterprise Search to E-Tailers, Google’s Commerce Search product aims to improve customer experience, and boost sales conversion rates.

Google on Thursday launched Commerce Search, a cloud-based enterprise search application for e-tailers that promises to improve sales conversion rates and simplify the online shopping experience for their customers. The Google-hosted service leverages its extensive search technology to fill the gap between what online consumers have come to expect from a search engine and what e-tailers have thus far been able to deliver either from their homegrown search applications or those outsourced to third-party providers.

“There’s a huge gap between customers’ expectations and the actual technology that’s available to retailers so far,” Nitin Mangtani, lead product manager for Google’s enterprise search group, told InternetNews.com. “That’s why we are building and launching a product that’s fully hosted in Google’s cloud.”

Along with the integration with the products and product descriptions previously sent through an application programming interface (API) to Google, e-tailers can now customize their Commerce Search APIs to highlight specific marketing campaigns and sales on their enterprise search page—essentially bringing the look and feel of a brick-and-mortar store’s promotions to the Web site.

“That’s the main aspect of this product,” Mangtani said. “We’re providing a hosted solution that gives users ultra-fast results with all the features like spellchecker and built-in query stemming capabilities.”

Commerce Search not only integrates the data submitted to Google’s Product Center and Merchant Center but also ties into its popular Google Analytics application, giving e-tailers an opportunity to not only track customer behavior but the effectiveness of the customized search application.

Google also offers a marketing and administration consultation to highlight a particular brand of camera or T-shirt that the retailer wants to prominently place on its now customized search results. It also gives e-tailers full control to create their own merchandising rules so that it can, for example, always display Canon cameras at the top of its digital camera search results or list its latest seasonal items by descending price order.

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Wow, Google is really raising the bar. Now, they are invading the e-retail industry by launching this service, which can compete head-to-toe with Microsoft’s FAST, eBay, and Amazon; they are really conquering the cloud.

With Commerce Search, online shoppers and e-tailers are in a win-win situation: the former benefits from the speedy and more organized search, while the latter benefits from the freedom of personalization, and the convenience brought by the integration of the service with other outstanding Google web products- thus propelling the shopping and selling experience to a whole new level.

Another milestone for this rising company. This is definitely healthy for the online retail market!

Posted by: Uij Dollosa

“Keep moving forward!”

November 15, 2009 Leave a comment

Here’s a very informative slideshare for you guys!! This will talk about the ‘Future of Work’, so read through.. a well-designed and organized slide indeed..

The Future Of Work

View more documents from Jeff Brenman.

Here’s a my take-away points!

So, what is the future of work?

1. Transparent: Productivity = Money

2. Flat: Location will not matter anymore, Communication will!

3. Competetive: Companies are crowd-sourcing. To stand-out, you need to innovate and learn continuously!

4. On Demand: Virtual teams will increase. Work on anything , anywhere.

5. You!

Posted by: Uij Dollosa

Revenue really rhymes with Preview..

October 18, 2009 Leave a comment

In this article, What Do Online Book Browsers Want?, shows that online previews of e-books and digital texts lead to more sales — with romance novels topping the list of the genres most perused online — according to the wireless periodical delivery firm LibreDigital. One big takeaway: previews increase sales.

“We know that allowing readers to preview book chapters before buying has a positive impact on both print and e-book sales,” LibreDigital CEO Russell Reeder said in a statement. “In the case of one well-known book publisher, one in three people who browsed decided to purchase the book online. As a result, leading publishers are increasing their use of online previews when planning promotional campaigns for both new and existing book titles.”

It also appears the online book browser is typically very engaged. The average reader spends more than 15 minutes browsing a book, and previews an average of 46 pages of each book they browse, according to LibreDigital.

With the meteoric rise expected for the e-book and e-reader market, such trends may mean a bigger payday for all the vendors flocking to the sector, which includes Amazon with the ever-expanding Kindle familySony with the Reader Daily Edition and iRex Technologies’ new device, to know who the digital bookworms are and what they want.

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I may have to agree to the study here. I for myself find a book interesting the time I preview, or even simply skim it content, both online and inside bookstores. In fact, I always spend time inside book stores and shops in every mall visit to check out new releases and best-sellers. On the other hand, when browsing, particularly in Google Books, I find it very useful that the search features is tied up into the book previews. In this way, I get to feel the book, and even sometimes, find answers in the previews themselves. No wonder they are a giant in promotions and advertising.

The article will be a helpful hint to those who want to enter into the ebook market. Especially now, that every possible information can be found on the web, and the reality of web being the biggest marketplace in the world.

Posted by: Uij Dollosa

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